Resume
Experience
2024 - Present
Senior Communications & Digital Content Coordinator
Network for the Advancement of Black Communities (NABC)
Toronto, ON
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Lead NABC’s strategic communications, shaping messaging, reaching key audiences, and strengthening brand presence across the nonprofit sector.
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Coordinate external stakeholder communications with funders, municipal partners, and government officials, driving joint promotions, securing approvals, and producing content that advances NABC's collaborative work.
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Manage editorial planning for thought leadership features, coordinating interviews, stakeholder approvals, and distribution to amplify community voices and strengthen visibility.
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Developed the Black Canadian Learning & Transformation Institute (BCLTI) on NABC’s website while continuing to maintain the full site, including content updates, page design, and device testing to ensure an accessible user experience.
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Track performance metrics across channels and report risks, opportunities, and recommendations that inform communications planning.
February 2022 - May 2024
Communications & Digital Content Coordinator
Network for the Advancement of Black Communities (NABC)
Toronto, ON
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Developed a comprehensive communications strategy encompassing key messaging, stakeholder engagement, channel optimization, and crisis communications, resulting in an 18% increase in website traffic within six months.
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Produced and published multi-channel content including 100+ newsletters reaching 2,000+ stakeholders, news releases, and social media posts.
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Supported staff internally through regular check-ins to assess communications needs and priorities, translating complex program work into clear, public-facing materials including impact stories, event promotions, report design, and branded slideshow and report templates.
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Managed the redesign of NABC’s website, collaborating with web developers to ensure seamless user experience and timely execution.
April 2021 - October 2021
Communications Coordinator
City of Guelph
Guelph, ON
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Implemented the City's construction communication plan for capital construction projects, attending weekly planning meetings with engineers to distill complex information and writing 50+ construction notices for public distribution.
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Provided tactical communications expertise including coordinating design and booking space for print advertisements, hiring video vendors, managing web updates, posting social media messages, and writing and issuing media releases.
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Developed and measured communications plans aligned with corporate priorities and program goals, including the Guelph Urban Design Awards which generated 6,000+ impressions and 100+ engagements on Twitter and Facebook.
June 2020 - April 2021
Website Coordinator
Centre for Community Based Research Canada
Waterloo, ON
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Assisted in the redesign of the organization’s website by managing and organizing publications and case studies, demonstrating strong detail orientation and high level of accuracy.
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Gathered 15+ peer-reviewed journals and performed a qualitative analysis to develop a report centered around community-based research.
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Co-authored with researchers to create blog posts for publishing on organization’s website.
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Analyzed and communicated action plans with team about weekly targets and results.
Education
Wilfrid Laurier University
Honors Bachelor of Arts, Communications
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Double major Communications, Religion and Culture
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Applied Social Research Specialization: Refined skills in advanced research methods and data analysis, both quantitative and qualitative
Waterloo, ON
Summary of Skills and Qualifications
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Strategic Communications Planning: Develop and implement communications strategies in collaboration with internal and external stakeholders, including contributing to an 18% increase in website traffic at NABC within six months.
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Content Creation and Management: Write and edit high-impact communications materials including news releases, thought leadership articles, social media content, and newsletters, engaging 2000+ stakeholders nationally at NABC.
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Website Development and Redesign: Lead website builds, redesigns, and ongoing content maintenance, overseeing design, content development, layout coordination, and accessibility to strengthen usability and brand consistency.
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Evaluation and Reporting: Track website, social media, and newsletter analytics, to produce actionable insights and performance reporting that supports strategic decision-making.
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Professional Experience
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Digital Tools and Platforms: Proficient in Mailchimp, Constant Contact, Hootsuite, WordPress, Wix, Canva, Adobe Premiere Pro and Photoshop, Microsoft Office Suite, SharePoint, Outlook, and Intranet platforms.
Professional Development
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5+ computer programming courses at Conestoga College to gain knowledge of common software design and documentation standards, including requirement gathering, user research, and specifications
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Certificate for Adobe Suite Social Media & Content Creation
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Human Rights 101 Certificate with the Ontario Human Rights Commission
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Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act Certificate with the Ontario Human Rights Commission