Resume

Experience

Senior Communications & Digital Content Coordinator

Network for the Advancement of Black Communities (NABC)

Toronto, ON

Facilitate cross-departmental collaboration to ensure consistent brand messaging across the organization, fostering internal cohesion and amplifying NABC's voice in the community.
Spearhead feedback mechanisms, including surveys and engagement initiatives, to gather insights directly from stakeholders, fostering transparency and inclusivity in decision-making processes.
Play a key role in securing resources for NABC's sustainability, contributing to funding proposals and engaging with potential partners, driving organizational growth and impact.
Monitor web, social media, and newsletter analytics and generate reports that identify risks and opportunities for communications campaigns and strategies.

Communications & Digital Content Coordinator

Network for the Advancement of Black Communities (NABC)

Toronto, ON

Developed and executed a comprehensive communications strategy, encompassing key messaging, stakeholder engagement, channel optimization, and crisis communications management, resulting in a 18% growth in website traffic within six months.
Produced compelling digital content, including website copy, media releases, and social media posts, adhering to web accessibility standards to maximize reach and impact.
Curated content for 100+ newsletters reaching 2000+ stakeholders within the Black nonprofit sector nationally, fostering community engagement and knowledge mobilization.
Managed the redesign and maintenance of organization’s website, collaborating with web developers to ensure seamless user experience and timely execution.

Communications Coordinator

City of Guelph

Guelph, ON

Provided tactical communications expertise including editing and writing 50+ construction notices, posting social media messages, coordinating design and booking space for print advertisements, hiring video vendors, completing web updates using WordPress, and writing and issuing media releases.
Developed and measured effective communications plans and strategies that were driven by goals and corporate connections as seen through my work on the Guelph Urban Design Awards where I garnered over 6,000 impressions and 100 engagements on Twitter and Facebook.
Implemented the City’s construction communication plan to inform and engage stakeholders about current and future road closures and provided updates on capital construction projects.
Supported and encouraged open and transparent communication with internal and external stakeholders.

Website Coordinator

Centre for Community Based Research Canada

Waterloo, ON

Assisted in the redesign of the organization’s website to manage and organize publications and case studies demonstrating strong detail orientation and high level of accuracy.
Gathered 15+ peer-reviewed journals and performed qualitative analysis to develop a report centered around community-based research.
Co-authored with researchers to create blog posts for publishing on organizations website.
Education
Analyzed and communicated action plans with team about weekly targets and results.

Honors Bachelor of Arts, Communications

Double major Communications, Religion and Culture
Applied Social Research Specialization: Refined skills in advanced research methods and data analysis, both quantitative and qualitative

Waterloo, ON

Strategic Communications Planning: Experience collaborating with internal and external stakeholders to develop and implement comprehensive communications strategies at NABC, resulting in an 18% growth in website traffic within six months.
Content Creation and Management: Proven ability to develop, write and edit various communications materials, including media releases, blog posts, social media messages, and newsletters, reaching 2000+ stakeholders nationally while working at NABC.
Website Redesign Expertise: Experience leading the development of two website redesigns, overseeing design, layout coordination, and content curation.
Evaluation and Reporting: Competent in tracking web, social media, and newsletter analytics, to craft actionable reports to guide strategic decision-making for communications initiatives.
Technical Literacy: Proficient in Mailchimp, Hootsuite, Constant Contact, Adobe Premiere Pro and Photoshop, WordPress, Wix, Canva, Microsoft Office Suite, Intranet, SharePoint, and Outlook.

5+ computer programming courses at Conestoga College to gain knowledge of common software design and documentation standards, including requirement gathering, user research, and specifications
Certificate for Adobe Suite Social Media & Content Creation
Human Rights 101 Certificate with the Ontario Human Rights Commission
Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act Certificate with the Ontario Human Rights Commission